Industry News · November 10, 2026
American Film Market opens with financing and distribution talks
| Source | What it reported | Date |
|---|---|---|
| Media Play News | Expanded conference and distributor acquisition plans | 2026-11-09 |
| Reel 360 | Century City market and AFM House programming | 2026-11-09 |
What did the outlets report about the market?
Media Play News reports that AFM runs November 10 through 15 at the Fairmont Century Plaza, with screenings at AMC Century City 15. The outlet identifies the Independent Film & Television Alliance as the organizer and describes an opening-day New Global Screen Economy Summit with Jackie Brenneman and industry analyst Evan Shapiro.
Reel 360 also places the market in Century City and describes its focus on international sales, financing discussions and film packages seeking buyers. Reel 360 reports that buyers and sellers will negotiate territorial rights and evaluate upcoming productions during the gathering.
How does the expanded program address production?
Media Play News reports that organizers plan more than 45 sessions across three stages, including discussions of financing, production, distribution and theatrical exhibition. The outlet names sessions about independent film economics and the decisions financiers, buyers and talent make.
Reel 360 reports that AFM House will host technology demonstrations and discussions from November 11 through 14. Both outlets describe a collaboration with the Marché du Film's Cannes Next initiative, and Media Play News reports that the Cinemas Club will examine theatrical exhibition, audience engagement and technology.
What did distributors say about finding audiences?
Media Play News reports that Greenfield Media chief Bill Sondheim will pursue distribution and aggregation conversations for Giant Pictures, including access to advertising-supported video platforms. The outlet also quotes Breaking Glass Pictures president Richard Wolff saying that his company hopes to license between five and 10 films and plans meetings with platform partners.
Media Play News distinguishes those acquisition objectives from completed transactions. Its report describes distributors' plans for the market, while Reel 360 describes the gathering as a venue for financing and sales negotiations.